Privacy Policy

Update Date: April 13, 2023

Effective Date: April 13, 2023

XIA KE XING (HONGKONG) ADVERTISING LIMITED. (hereinafter referred to as "Xiake Xing") attaches great importance to the protection of user privacy, and has therefore formulated this Privacy Policy, which covers how to collect, use, disclose, share, and store user information. When users use our services, we may collect and use your relevant information. We hope to explain to you through this Privacy Policy how we collect, use, store, and share this information when using our services, as well as the ways we provide you with access, updates, control, and protection of this information.

This Privacy Policy applies to the interaction between users and XKX, as well as the registration and use of XKX's services by users. Except as provided in this Privacy Policy, Terms of Service, and other published guidelines, we will not disclose information related to the user's personal identity. Please note that XKX occasionally checks its privacy measures, so the relevant measures may change accordingly. We kindly request that you visit this page regularly to ensure that you are always aware of the latest version of our privacy policy. After reading this policy, if you have any questions about this Privacy Policy or any matters related to this Privacy Policy, please contact us [email protected] Contact.

We only collect information necessary to achieve product functionality based on the principles of legality, legitimacy, and necessity.

By using or continuing to use our services, you agree to our collection, use, storage, and sharing of your information in accordance with this Privacy Policy.

This privacy policy will help you understand the following:

1、 How do we collect your personal information

2、 How we use your information

3、 How to access and control your information

4、 How do we share your information

5、 How do we retain, store, and protect your information

VI COOKIES、 Log files and WEBBEACON

7、 Advertisement

8、 The emails and messages we send to you

9、 Third party services in our services

10、 Age restrictions

11、 Scope of application of this Privacy Policy

12、 Revision of this Privacy Policy

1、 How do we collect your personal information:

When we provide services, we may collect, store, and use the following information related to you. If you do not provide relevant information, you may not be able to register as our user or enjoy certain services we provide, or achieve the intended effects of the relevant services.

1. Account registration and real name authentication

• Relevant personal information provided to us when you register an account or use our services, such as ID number, name, phone number, login password, etc. We collect the above information from you to help you complete the registration of your XKX game account and protect your account security. If you do not provide such information, we will not be able to create an account for you and provide you with services normally. To meet the requirements of relevant laws, regulations, policies, and regulatory authorities, XKX game users need to undergo real name authentication to continue using and enjoying XKX games. When you perform real name authentication, we need to collect your name, ID type, and ID number. At the same time, in order to achieve the purpose of real name authentication, you agree and authorize us to provide, query, and verify your aforementioned identity information to relevant real name authentication agencies (such as personal credit reporting agencies, government departments, etc.) on our own or by entrusting third parties. Name and ID number are sensitive information. We collect the above information from you in order to fulfill our legal obligations, verify the user's true identity, identify the user's age, and ensure the security of our system and services. If you do not provide such information, you will not be able to log in to XKX games or will be subject to corresponding restrictions while using XKX games;

The shared information you provide to other parties through our services, as well as the information stored when you use our services. If you log in to XKX company games using WeChat, QQ, or other related accounts, we will collect the unique identifier of your WeChat, QQ, or other account to save your login information for you to log in on different devices;

2. Your information shared by other parties

• Shared information about you provided by other parties when using our services.

3. The information we obtained about you

We may collect the following information when you use the service:

• Log information refers to technical information that the system may automatically collect through cookies, webbeacons, or other means when you use our services, including:

To ensure your gaming environment and device security, and create a fair, healthy, and safe gaming environment, we will collect your device and game identification information, such as device identifiers, hardware and operating system information, installed application lists, process and game crash records, overall game usage, game channel sources, etc., to combat behaviors that disrupt the fair gaming environment or interfere with the normal operation of game services (such as scanning for cheats, preventing cheating, etc.). Specifically, we will scan the feature values of suspicious app installation packages installed by you through the app list before you start the game or when there is abnormal installation behavior, for the purpose of detecting cheating or cheating software. We will only complete the above detection locally on your device and report any abnormal results. We will not store your application list and installation package information on the server or use it for any other purpose;

• Information searched or browsed while using our services, such as the web search terms you use, the URL addresses of social media pages you visit, and other information and content details you browse or request while using our services;

• Information about the mobile applications (apps) and other software you have used, as well as information about your past use of such mobile applications and software;

The information you communicate through our services, such as the account you have communicated with, as well as the communication time, data, and duration;

The information (metadata) contained in the content you share through our services, such as the date, time, or location of shared photos or videos taken or uploaded.

Location information refers to the information collected about your location when you enable the device positioning function and use our location-based services, including:

When you use our services through mobile devices with location capabilities, your geographic location information is collected through methods such as GPS or WiFi;

Real time information provided by you or other users that includes your geographical location, such as the region information included in the account information you provide, shared information uploaded by you or others that displays your current or past geographical location, and geographic marker information included in photos shared by you or others;

You can stop collecting your geographic location information by turning off the location function.

Recharge information: When you use the consumption function of XKX game products, we will collect your recharge and consumption record information so that you can check your transaction history and protect your virtual item security to the greatest extent possible. Recharge and consumption records are sensitive information, and collecting the above information is necessary to achieve the consumption function of XKX game products. Otherwise, the transaction cannot be completed.

4. In game behavior information

In order to better utilize our products or services, we collect relevant information. For example, game login logs, login time, game duration, item logs, game character information, game match information, so that you can view your game history on the client, and also use it for game operation statistical analysis, customer service complaint handling, and other game security analysis, in order to enhance your gaming experience and protect your virtual item security to the greatest extent possible. We may synchronize the aforementioned information to subsequent versions of the game or other products we provide that you are currently using.

5. Your information is included in the information shared by other users

For example, competition records shared by other users may contain your information.

2、 How we use your information

We strictly comply with the provisions of laws and regulations and user agreements, and use the collected information for the following purposes. If we use your information beyond the following purposes, we will explain it to you again and obtain your consent.

• Provide services to you;

When we provide services, we use them for identity verification, customer service, security prevention, fraud monitoring, archiving, and backup purposes to ensure the security of the products and services we provide to you;

• Help us design new services and improve our existing services;

• To enable us to better understand how you access and use our services, in order to respond to your personalized needs in a targeted manner, such as language settings, location settings, personalized help services and instructions, or to provide other responses to you and other users of our services;

• Provide you with advertisements that are more relevant to you as an alternative to commonly placed advertisements;

Evaluate the effectiveness of advertising and other promotional and advertising activities in our services, and make improvements accordingly;

Software certification or management software upgrade;

• Allow you to participate in surveys about our products and services.

In order to provide our users with a better experience, improve our services, or for other purposes agreed upon by you, and subject to relevant laws and regulations, we may use the personal information collected through one of our services in a aggregated or personalized manner for our other services. For example, the personal information collected from you when using one of our services may be used in another service to provide you with specific content or to display information related to you that is not commonly pushed. If we provide corresponding options in the relevant services, you can also actively request us to use the personal information you provide and store in that service for our other services.

Specific personal information protection statements for certain services will provide more specific instructions on how we use your information in those services.

3、 How to access and control your information

We will try our best to adopt appropriate technical means to ensure that you can access, update, and correct your registration information or other personal information provided when using our services. When accessing, updating, correcting, and deleting your personal information, we may require you to verify your identity to ensure the security of your account.

4、 How do we share your information

We will not share your personal information with any third party without your consent, except in the following circumstances:

We may share your personal information with our partners and third-party service providers, contractors, and agents (such as communication service providers who send emails or push notifications on our behalf, and map service providers who provide location data to us) (who may not be located in your jurisdiction) for the following purposes:

• Provide our services to you;

• To achieve the purposes described in the "How We Use Your Information" section;

• Fulfill our obligations and exercise our rights as stated in this Privacy Policy or any other agreement between XKX and you;

Understand, maintain, and improve our services.

If we share your personal information with any of the aforementioned third parties, we will strive to ensure that such third parties comply with this Privacy Policy and other appropriate confidentiality and security measures that we require them to comply with when using your personal information.

As our business continues to grow, we may engage in mergers, acquisitions, asset transfers, or similar transactions, and your personal information may be transferred as part of such transactions.

We may also need to retain, store, or disclose your personal information for the following reasons:

You authorize or agree to XKX's disclosure;

• Comply with applicable laws and regulations;

Comply with court orders or other legal procedures;

Comply with the requirements of relevant government agencies;

We believe that it is reasonably necessary to comply with applicable laws and regulations, safeguard the public interest, or protect the personal and property safety or legitimate rights and interests or public safety and interests of us or our group companies, our customers, other users or employees;

According to the relevant provisions of XKX's service terms and statements, or in other situations deemed necessary by XKX.

5、 How do we retain, store, and protect your information

We will only retain your personal information for the period necessary for the purposes stated in this Privacy Policy and within the time limit required by laws and regulations.

We use various security technologies and procedures to prevent information loss, improper use, unauthorized access, or disclosure. For example, in certain services, we will use encryption technology (such as SSL) to protect the personal information you provide to us. But please understand that due to technological limitations and risk prevention limitations, even if we have tried our best to strengthen security measures, we cannot always guarantee 100% information security. You need to understand that the system and communication network you use to access our services may experience issues due to situations beyond our control.

Tips on sharing information

Our multiple services allow you to publicly share your relevant information not only with your online games, but also with all users who use the service, such as the information you upload or publish on our services (including your publicly available personal information, lists you create), your responses to information uploaded or published by others, as well as location data and log information related to this information. Other users who use our services may also share information related to you, including location data and log information. Especially our social media services are designed to enable you to share information with users around the world, allowing for real-time and widespread dissemination of shared information. As long as you do not delete the shared information, the relevant information will remain in the public domain; Even if you delete shared information, the information may still be independently cached, copied, or stored by other users or third parties beyond our control, or kept in the public domain by other users or such third parties.

Therefore, please carefully consider the information content you upload, publish, and communicate through our services. In some cases, you may control the scope of users who have the right to browse your shared information through the privacy settings of certain of our services.

XKX users can choose whether to disclose information. Some information is necessary for registering our services, but the provision of most other information is determined by the user. XKX will prioritize user comfort and independent choice.

XKX provides users with countless online interactive activities. In order to facilitate user participation in interactive activities and obtain interactive prizes, XKX usually requires applicants to fill out forms based on their personal interests in addition to contact information (mailing address and phone number). This type of information is used by XKX to accumulate its users' data. If the user does not wish to provide the requested information and participate in such activities, it is entirely up to the user to decide.

Special Reminder on Information Update and Disclosure

XKX encourages users to update and modify their personal information to make it effective. XKX users can easily access and modify their personal information at any time. Users can modify or delete their relevant information at their own discretion, but the information used to identify the user's registered account (such as ID number) cannot be modified once it is successfully registered.

Please remember that whenever you voluntarily disclose personal information (such as on message boards, via email, or in chat areas), such information may be collected and used by others, resulting in the leakage of your personal information. XKX is not responsible. If you disclose your personal information through the above channels, you may cause the leakage of your personal information. Therefore, we remind and ask you to carefully consider whether it is necessary to disclose your personal information through the above channels.

Tips on sensitive personal information

Some personal information may be considered sensitive due to its specificity, such as your income, deposits, securities, commercial insurance, real estate information, and tax amount information. Please note that the content and information you provide, upload, or post on our services may disclose your sensitive personal information. You need to carefully consider whether to use our services to disclose your sensitive personal information. You agree that your sensitive personal information will be processed for the purposes and in the manner described in this Privacy Policy.

We hereby declare that we do not collect or store your following information: religious beliefs, genes, fingerprints, blood types, diseases, and medical history.

unsubscribe

If you wish to cancel your account, you can apply for user cancellation by visiting the "Customer Service Center" and following the prompts on the page. You can also contact the official customer service for assistance. When you apply for account cancellation, we will verify your identity, account security status, and cancellation conditions. Please carefully read the instructions in the account cancellation process and the "XKX Pass Cancellation Agreement" for details.

After you complete the account cancellation, you will no longer be able to log in and use any XKX products and services (including but not limited to game products published/operated by XKX) with this account. All profits generated during the use of this account will be cleared; Your personal information under this account will be deleted or anonymized (except as otherwise required by laws and regulations or regulatory authorities), and you will no longer be able to retrieve, access, obtain, continue to use, or retrieve it, nor have you the right to request us to retrieve it; Meanwhile, once the account cancellation is completed, it cannot be restored.

VI COOKIES、 Log files and WEBBEACON

By using cookies, XKX provides users with a simple and personalized online experience. A cookie is a small amount of data that is sent from a web server to your browser and stored on your computer's hard drive. XKX uses cookies to benefit its users. For example, to make the login process of XKX faster, users can choose to store their username and password in a cookie. Next time when users want to log in to XKX's services, they only need to click one button. Cookies can help us determine the pages and content you connect to, the time you spend on specific XKX web pages, and the XKX services you choose.

Cookies can also tell us which ads you see on our website. In short, cookies are your ID cards placed on XKX's computer or server. Cookies can only be read by the servers that set them, and cannot execute any code or virus. Cookies enable XKX to serve you better and faster, and make your experience on XKX's website more personalized. However, you can control whether and how cookies are accepted by your browser. Please refer to the file attached to your browser for more information on this matter. In short, XKX regards cookies as a convenient experience that allows users to transfer from one XKX service to another without having to prove their identity.

We and third-party partners may collect and use your information through cookies and webbeacons, and store such information.

We use our own cookies and webbeacons for the following purposes:

Remember your identity. For example, cookies and webbeacons help us identify you as our registered user or store information you provide us about your preferences or other information;

Analyze your usage of our services. We can use cookies and webbeacons to understand what activities you use our services for, or which web pages or services are most popular;

Advertising optimization. Cookies and webbeacons help us provide you with relevant advertisements based on your information, rather than conducting general advertising campaigns.

We use cookies and webbeacons for the above purposes, and may also aggregate non personally identifiable information collected through cookies and webbeacons to provide to advertisers and other partners for analyzing how you and other users use our services and for advertising purposes.

Our products and services may have cookies and webbeacons placed by advertisers and other partners. These cookies and webbeacons may collect non personally identifiable information related to you for the purpose of analyzing how users use these services, sending you advertisements that may interest you, or evaluating the effectiveness of advertising services. These third-party cookies and webbeacons collect and use this information without being bound by this Privacy Policy, but by their own personal information protection statements. We are not responsible for third-party cookies or webbeacons.

You can refuse or manage cookies or webbeacons through browser or user selection mechanisms. However, please note that if you disable cookies or webbeacons, we may not be able to provide you with the best service experience, and some services may not function properly. Meanwhile, you will still receive the same number of advertisements, but their relevance to you will decrease.

7、 Advertisement

We may use your information to provide you with advertisements that are more relevant to you.

We may also use your information to send you marketing information through our services, e-mail or other ways to provide or promote the following goods and services of us or a third party: • Our goods or services, the goods or services of our affiliates and partners, including but not limited to: instant messaging services, online media services, interactive entertainment services, social network services, payment services, Internet search services, location and map services, applications and services, data management software and services, online advertising services, Internet finance and other social media, entertainment, e-commerce, information and communication software and services ("Internet services");

• Third party goods and services, including but not limited to: Internet services, food and catering, sports, music, movies, television, live performances and other arts and entertainment, books, magazines and other publications, clothing and accessories, jewelry, cosmetics, personal health and hygiene, electronics, collectibles, household utensils, appliances, home decoration and furnishings, pets, cars, hotels, transportation and tourism, banking, insurance and financial services, member points and incentive plans, and other goods and services that we think may be related to you.

If you do not wish us to use your personal information for the aforementioned advertising purposes, you may request us to cease using your personal information for the aforementioned purposes through the relevant instructions provided in our advertisements or the selection mechanism provided in specific services.

8、 The emails and messages we send to you

Email and information push

When you use our services, we may use your information to send emails, news, or push notifications to your device. If you do not wish to receive these messages, you can follow the instructions in the email we sent you and choose to unsubscribe on your device.

Announcement related to services

We may issue service related announcements when necessary, such as when we suspend a service due to system maintenance. You may not be able to cancel these service related announcements that are not promotional in nature.

9、 Third party services in our services

Our services may include or link to social media or other services provided by third parties (including websites). For example:

You can use the "Share" button to share certain content with our service, or you can log in to our service using a third-party connection service. These features may collect your information (including your log information) and may install cookies on your computer to enable the normal operation of the aforementioned functions;

We provide you with links through advertising or other means of our services, allowing you to access third-party services or websites.

These third-party social media or other services are operated by the relevant third parties. Your use of such third-party social media services or other services (including any personal information you provide to such third parties) is subject to the third party's own terms of service and personal information protection statement (not this Privacy Policy), and you need to carefully read its terms. This Privacy Policy applies only to any information we collect and does not apply to any services provided by third parties or their information usage rules. We are not responsible for any third-party use of the information provided by you.

10、 Age restrictions

XKX suggests that any minors participating in online activities should obtain the consent of their parents or legal guardians (hereinafter referred to as "guardians") in advance. XKX will protect the relevant information of minors in accordance with relevant national laws and regulations.

We encourage parents or guardians to guide minors under the age of 18 to use our services. We recommend that minors encourage their parents or guardians to read this Privacy Policy and seek their consent and guidance before submitting personal information.

11、 Scope of application of this Privacy Policy

Except for certain specific services, all of our services are subject to this Privacy Policy. These specific services will be subject to specific personal information protection statements. The personal information protection statement for this specific service forms part of this Privacy Policy. If there is any inconsistency between the personal information protection statement of any specific service and this Privacy Policy, the personal information protection statement of the specific service shall apply.

Unless otherwise specified in this Privacy Policy, the terms used in this Privacy Policy shall have the same meaning as those defined in other public terms established by XKX.

Please note that this Privacy Policy does not apply to the following situations:

• Information collected from third-party services (including any third-party websites) accessed through our services;

• Information collected through other companies and institutions that provide advertising services within our services.

12、 Revision of this Privacy Policy

We may modify the terms of this Privacy Policy at any time, and such modifications constitute a part of this Privacy Policy. If such modifications result in a substantial reduction of your rights under this Privacy Policy, you may choose to cease using the services we provide to you; In this case, if you continue to use our services, you agree to be bound by the revised Privacy Policy.

Any modification will prioritize your satisfaction. We encourage you to review our privacy policy every time you visit XKX's website.

Finally, you are the only person responsible for keeping your account and password information confidential. In any case, please be careful and keep it properly.

For any questions regarding this statement or XKX's privacy policy, please contact XKX's website coordinator.

The contact information is: [email protected]